The Challenge:

A major ski resort needed a way to increase visits through a loyalty program.

The SCI Solution:

Instead of creating a generic card and offer, the resort used customer data and demographics to increase usage of their loyalty card. Customers received a series of different offers depending on their number of visits and buying habits. The offers were varied throughout the program in order to determine which variations generated the most return on investment.

The Results:

• The results were astonishing with a double digit response rate of 16%.
• A 6k dollar investment netted 80k dollars in business. This was a huge increase from the previous program that only netted 20k in business on a 3k dollar investment.
• The ski area had a much greater understanding of customer buying habits and of offers that generate the most revenue per dollar spent.