(Click image for a Flash demo of SCI STEPS)

The purpose of this tool is to focus the sales force on key markets and opportunities while increasing their ability to make contact with new customers. STEPS includes all the tools needed to help your channel partners and sales people increase their book of business by selling more of your products.

In just a few minutes individual dealers, distributors and sales people can create customized marketing campaigns that target prospects in their local area.

An easy to use, password protected, workflow provides “self serve” access to customizable templates of marketing materials for direct mail campaigns, print advertising, product brochures and sales promotions. Prospect lists for direct mail campaigns can be selected on-line by market segment and zip code.

The pre-approved templates maintain control over branding, positioning, product claims, and graphic quality while allowing enough flexibility to create campaigns that are more meaningful in each local market. Click the “submit” button and SCI takes care of the rest, including distribution of print ads to publishers and all aspects of printing, mailing and shipping.

Management modules maintain control over funding, authorizations and content, while built in reporting functions help to track results.

Additional modules extend the functionality of this tool at the corporate marketing level to include eSurveys, eNewsletters, Sales Lead Distribution and Database Management. Use these modules to communicate with prospects and customers throughout their buying cycle, develop relationships, identify opportunities and forward leads to sales people for immediate action.

Provided as an ASP, STEPS requires no software to buy or install and is quick to deploy.

To learn more about STEPS, click the View a Demo Button or go to www.scisteps.com