Find-the-Focus: Most of the marketing and sales teams we meet have no problem keeping themselves busy trying to sell every imaginable customer and prospect. Understaffed, pressed for time and dealing with fickle distribution networks breeds a shotgun approach and the inefficiencies associated with having to produce results at all costs. We recommend a more focused approach. Find-the-Focus is a consultative service of the Business Communications Solutions Group developed to help sales and marketing teams to: • Understand the Unique Selling Propositions (USPs) of each product and brand. • Use USPs to position products as solutions and clearly distinguished them from    the competition. • Profile the customer groups who place the highest value on these USPs and   therefore represent the best opportunity to win a sale. • Use this knowledge to drive revenue more effectively through both direct and   indirect sales channels. • Learn to avoid non-productive and stalled selling cycles. • Increase sales process efficiency to lower the total cost of sales. • Communicate with customers and prospects in terms that are meaningful and    relevant at every point in the selling cycle: from demand generation to proposal    writing to post sale customer retention.