Sales Guides: The Business Communications Solutions Group produces custom sales guides for clients designed to help convert marketing strategies into sales results. Based on our “Find the Focus” process and over 20 years experience on the front lines of sales and marketing, the manuals we write provide practical, actionable and focused guidance that will increase the effectiveness of both direct and indirect sales people. Topics covered by our sales guides include: • Understanding and using Unique Selling Propositions • Vertical market applications and opportunities • Understanding the customer’s environment • Telemarketing scripts and cold calling • Positioning a sale to beat the competition • Turning prospects into customers